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Sync your Pardot leads to Salesforce by creating a round robin lead assignment automation.

For long-time and new Pardot users - we've created a checklist of essential setup steps and features that you should take advantage of to maximize your investment.

Lead Qualification is a core part of any B2B marketing strategy. Get started on your lead scoring model with our template.

Check out 6 examples of high-intent and low-intent lead generation forms.

Define marketing lifecycle stages to improve campaign operations, messaging and analytics.

Focus on the right customers and improve your metrics by keeping your database clean.